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Increasing Your Search Engine Ranking

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Increasing Your Search Engine Ranking
590 days ago 20.10.2010 19:28:39 Quote

Search Engine Marketing - Increasing Your Search Engine Ranking

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

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Search Engine Marketing - Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality
customers will be directed your way.

 

The Art of link building

Have you heard about how link building can increase your ranking within the search engines? More than likely you have but it is very possible that you don't know how to go about it or how to accomplish getting enough one way links to increase your website's ranking in the search engine. Believe it or not but it is not that difficult to get the permanent one way links you are in search of although it may take you a little time. The answer is simply this: article syndication.

The way to go about this is to write articles, or pay someone to write them for you, on various topics that relate to your website or product. You want to write the articles in a way that they perform well in the search engines so you will need to focus on keywords, density, and the like. You will also need to include a link to your website in the article. Then, you submit your articles to different article directories. They articles will then be reviewed and if all is well posted on the article directory's website. Two things happen here. One, your article will have a link that will take interested individuals right to your website. And two, the article will contain enough keywords so that it will rank high (thanks to the web directory) for those keywords. This means people will click on the article that answers their question or addresses their interest. Then they will see the link to your site and many will click it. This is basically the art of link building with article syndication.

You simply repeat the process over and over again with new and original articles each time. This means that with every article you are building one way links that will help your website rank high in the search engines. Also, the more links you have pointing towards your website on the web means that the search engines will consider your site more popular than others with similar content. So, you can see that while it takes time to build links through article syndication it is possible to do so with a concerted effort. Just start with one article at a time. Do a little research on the keywords that relate to your website or service and begin with one article on a specific topic.

 

In the current trend, link popularity and link quality become most important factor of every search engine's ranking algorithms. If your site doesn't have links, your site can't rank well for competitive keywords.

Because of that, link building process needs to be given high priority. Since link building is long-time process, the sooner you start is the better. Probably, you have to start your link building campaign from first day your site is up.

When you are about to learn how to optimize your website for high rankings, it is essential for you to keep in mind your goal for this course. Therefore I recommend that you first determine what that is, then keep it in mind and think of it occasionally as this will motivate you throughout your study hours. When that is said, this course will tell you exactly what to do, which pitfalls to avoid, and that's it. Just pay attention to the Author and follow the rules. Most important, do not take any shortcuts, as this will not help you in the long run.

To learn SEO took me about three hours. The amount of time it took me to read through this ebook. It has a very direct way of teaching, and it kept me on the coach reading it to the very last page. You see, finding a quality course or book is essential when you're about to learn something new. A poor course or book will teach you too much what you don't need to know, and too little of the right stuff. I always try to clear my mind for everything I know from before about the subject I am going to study. Well, this could sound kinda hard to accomplish, but if you just forget what you know or think you know about one subject, and accept the fact as it is written in your book, you will make it work for you. Clear your mind as you move forward. This technique works great for me.

Another advice I would like to give you, is that you disconnect from the internet while reading. I know it is an ebook, and it could be read on a computer, but printing it out and reading it like an ordinary book is more comfortable. This will also improve your learning curve. We also reduce the risk for attempts to take shortcuts before the course is finished. Like to try one strategy immediately after finishing a chapter. I suggest that you print out this ebook, then sit or lay down if you prefer that. Grab a pencil or pen, and mark areas that you deem as important. Also pay close attention to the author's important points. Where he makes a point, there is a reason for it. Forgetting those could cause you to failure.

There are alot of traps to avoid in SEO, so pay close attention to the author when he says "don't do this" or "do not even think about trying this". What you do could matter. For good or for bad. But what you don't do can't hurt, right? Relax, I am not trying to scare you from trying here, but I need to stress the fact that if falling into the wrong snakehole could cause you to loose your business. In an adsense publishing case that would mean forever. Google bans TOS(Terms Of Service) violators. This means that if they find out that you don't follow their rules they could terminate the partnership with you, and you would need to get a new name and identity to apply for partnership with Google again. This might be quite a challenge, so i guess that the best way to do things is to keep Google happy by following their rules promptly.

A great way to improve your learning curve when studying is a technique that I used when I was a student. After I was finished reading a book, I took a few blank sheets and started to read the first page of the book again. Then I summarized each page, and wrote the content of that page in my own words with just four to six sentences per page only. A quick run like this through this SEO ebook took me about 70 - 80 minutes. Then I read through my notes and tried to remember what the ebook itself had taught me. This technique also works really great.

In this free ebook you will learn every aspect of both onpage optimization and offpage optimization. There are alot of rules in both categories that must be followed in order to succeed. This ebook teaches you the positive ranking factors and how to benefit from using them correct and then reap from loads of free search engine traffic.

Learning SEO is done very quickly when you study the right way. It is important that you have got a quality book or course and that you follow the instructions down to the last point. When you use my learning tehniques you will quickly learn all the SEO rules that is worth of knowing, and you'll be ready to take immediate action afterwards.

One thing that is so basic that it often still needs to clarified is the concept that a search engine and a search directory (article directory) are not the same thing. The traditional search engines add Web site pages to their databases automatically and then rank them in popularity in their search engine rankings based on user submissions. However, these search engines also periodically send their automatic robots or "spiders" out to "crawl" for new and updated information on websites that can also be indexed and added to the search engine rankings. Complex algorithms (that are comparable to the mysterious complex FICO Scores that are used to calculate your credit rating) calculate your web page's popularity on a number of different factor. The most famous example of a pure search engine like this is Google

Directories also qualify as a search site but they are not the same as a search engine. To get listed on a directory, you must actually submit your front page URL on the directory's submission form. Also instead of being evaluated by an algorithm, these pages are directly assessed by a human being. This means that your site is ranked according to the information that you submitted on your application. This is very different from a typical search engine that assesses your web ranking according to what is actually on the home page of your web site. The Open Directory, Yahoo and LookSmart are the main Internet directories that are managed in this way.


All the big names in the world of trade and business are undertaking search engine marketing tips to make their business venture a success. Someone said that tips means to induce prompt service and this definition fits very well in the context of search engine marketing tips. Anyone who has a web presence these days wishes to reach out to the maximum number of people who use the internet. The purpose of search engine marketing is to draw maximum numbers of visitors to an online site and if this is done in the perspective this can work wonders for a business.

Search engine marketing is entirely different from the traditional methods of marketing, so you must make sure that you are properly informed about this before you undertake the process for your business. Some of the basic search engine marketing tips are mentioned below:

* Make use of the most appropriate keyword and promote your site. Undertake proper keyword research to find the keywords and implement those in the content of the site. The keywords must be used in the source code of the site as well.

* Get your site submitted to various search engines, the more the merrier! The more submissions you have in different search engines of your site, the more popular your site will become on the web.

* Link popularity is another factor that helps an online site in attracting a large number of visitors. Link popularity of your site can be increased by exchanging links of your site with other relevant sites on the web. There is no point in exchanging links with sites that are not relevant to you.

* Pay per click is another method that can be used for the purpose of search engine marketing tips. This is an advertising method where the most relevant keywords are listed in the paid result section of major search engine like Google.

* Getting backlinks for the site is another search engine tips that must be implemented to get good results in less time. Writing articles and submitting them to article sites is the best way to get backlinks for your site. Article syndication is just perfect for getting backlinks for your site.

* Social media optimization is the latest buzzword that is making waves in the field of search engine marketing. Identify the proper social platform where you can optimize your site and make sure that you do this on a regular basis.


Oct 19
Free Article Submission Software Gets You TONS Of Quality, 1-way Links!
post Category: Uncategorized post Comments (0) postOctober 19, 2010

With the search engine evolving each and every day, it's absolutely critical to not fall into the trap of following the latest and greatest craze for ranking highly in the search engines. Things such as cloaking, keyword stuffing, blog spamming etc. are things that worked at one time, but are definitely not something that will last in the long run. Your website will either get banned for doing something like that, or you simply won't get ranked anywhere and your effort will be in vain.

With that said, now is the time to start taking your business seriously. There are legitimate ways to increase your search engine ranking that will always be effective at not only increasing your search engine ranking, but also at building your credibility in your chosen niche, generating quality leads to your business, and not to mention, getting your name and business in front of lots of people around the world.

What's this method I'm referring to? Article Submission. Yes, you heard me right... Article Submission really isn't anything shockingly new, but the problem up until now has been the fact that although submitting your articles to article directories was an incredible way to increase your search engine rankings, it took one heck of a long time to actually find these directories, and then fill in all of the required criteria for submission.

This is where the brand new, free software program created by Brad Callen and Bryxen Software, Inc. comes into play. This software will allow you to submit your articles to literally hundreds of popular article directories all over the world. Only a few mouse clicks and you'll be able to instantly submit your articles. It's taken the tedious process of finding and filling out these submission forms, incredibly easy and fast.


« SEO Guide to Choosing a Good Website Host

There are many factors we look at when choosing a host. There are literally thousands of providers in the World and there are many, many considerations to take into account. I like to take a systematic approach and narrow down my field of possible hosting provider candidates before I even look at prices. I write down a list of criteria that I must place on choosing an appropriate website host and these form my requirements base.

1. I look at the required target audience and their geographic location - where does you target market live? And I seek to answer the question; do I want to rank more highly in a regional index rather than an International Index? For example, let's say you sell blue widgets and you are based in Melbourne, Australia. Through your website you only ship to addresses within Australia. In this situation you would ideally want to be listed more prominently in the Australian regional search indexes - like google.com.au

Why do we need to consider this? The reason is simple, the search engines will rank you more highly in a regional index if you use a hosting provider based in region or country in question. So, this is our first factor

2. Dedicated IP Addresses or Shared. When it comes to search engine optimization this can have an impact so I like to mention it as early as possible in choosing candidates for website hosting provider. Some SEO professionals believe that not having a dedicated IP can have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn't. I have had some sites come in with high PR rankings on shared IP's and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. My advice from a logical SEO perspective is that you never know with whom you are sharing an IP address; they could be running a banned web site, so logic says get the dedicated IP if you can.

3. Requirements of the coding and database for my website. As an example you might be using a Joomla website and with this comes certain requirements - we need PHP, a MySQL database, a web server (HTTP), sendmail (if you want to get/end email), and some kind of file transfer access (FTP or SFTP). These might seem like fairly common requirements but there are additional items you might want to consider in this segment like the operating system of the host, Linux or windows or what other services they have running on the server, Perl CGI-BIN access, SSI, .htaccess, telnet or SSH crontabs. This item covers all dependencies your website has on services and software to make it perform correctly on the web server.

4. Reliability, Speed and Uptime Guarantee. There is nothing that can hurt your business more than your website visitors coming to your web site only to find that it's inaccessible. You lose a lot of credibility and possibly even sales through your website being down. You should consider removing a candidate web host if they do not provide you with at least 99.9% uptime. Many web hosts will provide guarantees like this and you should seek to find them. Many web hosts have redundant back-up systems for Internet access that are used when the main connection fails for some reason. Do your research and find out how many redundant connections they have to ensure less chance of the website being unavailable. Website "Redundancy" means if any of the normal Internet connections are interrupted then an alternate Internet connection will be used.

5. Customer Support. One of the most frequent complaints that people make about website hosts is the lack of customer and technical support. From my experience it does not matter if you are an expert or a novice in web hosting, you still need a web host with a good customer support system. Many web hosts offer email, online chat and phone support while others are available only via email. In most cases, email support is adequate, but you should be cautious if a potential web host has no phone number available in case of an emergency.

Response times to support questions can vary greatly. Some web hosts may take only a few minutes to get back to you while others take days or even longer. It's important to find out what support any web host candidate provides. Searching on the Internet for references can often be of assistance in this regard.

6. Data Transfer - Traffic/Bandwidth. This is often referred to as "bandwidth", which is the amount of data that can be transferred from or to your website. Basically look for a service which provides a good amount of traffic when compared to other services available. Also when choosing your website host you should ensure that the plan you are on can be expanded so that any foreseen increases in traffic can be accommodated accordingly.

7. Disk space. Again, take into consideration other hosting providers and find a service which provides a good amount of storage space in comparison. You might want to take into account any foreseen increases in storage space required also and factor the ability to be able to change the plan to accommodate these needs.

8. Price. This is always a huge consideration after all you could get a dedicated server for about $200 per month but for the most part this is not required for a new business website. The normal business website is not going to have 5000 visitors per day when it first starts
« Google 950 penalty
Free Article Submission Software Gets You TONS Of Quality, 1-way Links! »
Oct 19
Google 950 penalty
post Category: Uncategorized post Comments (0) post

Have you ever come across a website reporting a steep drop in its ranking among Search Engine Ranking Pages (SERP), quite unexpectedly? You must have at least heard of such complaints, as the alarming phenomenon keeps the entire webmaster community hooked to forums and discussion groups for advice and suggestions. But naturally so, since the ranking among SERP is crucial for the commercial success of your online business. Waking up one fine morning to your website appearing nowhere in search results at Google, and later gathering its radical fall down some 950 odd ranks, for no good reason on the face, of course cannot be taken lightly.

Unexpected, clear and downright low ranking of a website by Google algorithms, down some 950 odd places approximately, as if to penalize, is altogether termed as the Google 950 penalty. A dreaded situation for webmasters, the Google 950 penalty poses potential threat to the otherwise favorable public image of the victim website. Facing invisibility over SERPs after attaining and enjoying highest of ranks at Google is both mortifying and unacceptable.

For quite some time now, webmasters were almost clueless about the causes that invited Google 950 penalty. As assumptions had it, Google 950 penalty was blamed to messy HTML, validation errors, duplicate content et al. It was suggested that mending loopholes in the website, as well as, acquiring a few more good quality unpaid links from reputed sites could fight the punishment well and spring the withdrawn website back into the limelight ranks on Google's search engine page results.

It all remained hearsay, until Google's own people divulged some enlightening insight on "Google minus-950 Penalty". Matt Cutts of Google describe it as "Over Optimization Penalty" in fewest of words. Reportedly, a ?Spam Detection Patent' is in place among Google's algorithms, which is a phrase based re-ranking algorithm.
As per the explanations extended by experts and seasoned webmasters, Google minus -950 Penalty is triggered on by Over-SEO efforts, including spam linking and spam documentation. Accordingly, linking to spam sites (co-op link exchange) can be an injurious SEO stunt for you that can pull you down to the bottom on search results. On similar lines, including just sufficient number and variety of related phrases is recommended during documentation, or otherwise may lead to your website being flagged for Google 950 penalty.

« Free Resources For Link Building Campaign

In the current trend, link popularity and link quality become most important factor of every search engine's ranking algorithms. If your site doesn't have links, your site can't rank well for competitive keywords.

Because of that, link building process needs to be given high priority. Since link building is long-time process, the sooner you start is the better. Probably, you have to start your link building campaign from first day your site is up.

Link building can cost big money, but you can save a lot of your money, if you invest your time and effectively use free resources that available the net.

Here are few of them which can be useful for every link building campaign.

Forums signature
Find out and participate the forums which have same niche as your site. Leave your links in forums signature. This is easiest way how to get free links to your site.

Blog comment
Just find out some blogs which have content relevant to your site. Make blog comments and put links to your site in them, make sure your comment is genuine and not spam.

Free web directories:
There are thousands of free web directories you can submit your link to. Do directory submission slowly and continuously. This is an important long term work and solution for any site.

Free article directories:
Write quality articles which have some interesting and useful information, and submit them to free article directories.
Article directories allow you to put link back to your site. Good article can bring free traffic and free relevant links to your site.

Press Releases:
Write press releases about your site and submit them to press release distribution services.

Social Networking and Social Book marking:
Social networking sites are very useful these days to not only get links but also huge traffic. Participating in social group / networking sites is a great way to have links and traffic. In social book marking system, users store lists of Internet resources, which they find useful. These lists are accessible to the public for their views and comments. This became a great seo technique and can bring quality links and traffic.

Link Exchange:
Find out the sites that have content relevant to your sites. Send your link exchange request to the owners. By this way, you can get a lot of reciprocal links. Of course, reciprocal links can be devalued by modern search engines, but link is a link and it's always better than having no link.

Link Programs:
There are some good link programs in which you help others to get them link and other help you. Avoid participating in link spamming programs.

These are good, free resources for your link building campaign. Unfortunately, they can take a lot of your time. Make sure to choose appropriate software tools for them.

 

Have you heard about how link building can increase your ranking within the search engines?

More than likely you have but it is very possible that you don't know how to go about it or how to accomplish getting enough one way links to increase your website's ranking in the search engine. Believe it or not but it is not that difficult to get the permanent one way links you are in search of although it may take you a little time. The answer is simply this: article syndication.

The way to go about this is to write articles, or pay someone to write them for you, on various topics that relate to your website or product. You want to write the articles in a way that they perform well in the search engines so you will need to focus on keywords, density, and the like. You will also need to include a link to your website in the article. Then, you submit your articles to different article directories. They articles will then be reviewed and if all is well posted on the article directory's website. Two things happen here. One, your article will have a link that will take interested individuals right to your website. And two, the article will contain enough keywords so that it will rank high (thanks to the web directory) for those keywords. This means people will click on the article that answers their question or addresses their interest. Then they will see the link to your site and many will click it. This is basically the art of link building with article syndication.

You simply repeat the process over and over again with new and original articles each time. This means that with every article you are building one way links that will help your website rank high in the search engines. Also, the more links you have pointing towards your website on the web means that the search engines will consider your site more popular than others with similar content. So, you can see that while it takes time to build links through article syndication it is possible to do so with a concerted effort. Just start with one article at a time. Do a little research on the keywords that relate to your website or service and begin with one article on a specific topic.


« Link Building

Search engine optimization is far from being called an exact science, its a constantly evolving and changing process, almost every aspect of search engine optimization is influenced and reshaped by the changes search engines make in the there working. A direct consequence of LSI and the way in which Google and Yahoo have reshaped there search engines, has been the way link building has to be carried out today. The basic objective of link building is still to get as many links as you can, however the focus has shifted from plain links, to relevant links. To put it in plain English if your site specializes in selling car parts, there is no way links from construction company will help your link building cause.

Directory submission

The most elementary and simplest way of getting links, directories are categorized and usually have specific areas where you can register you website. The best part is that no matter what kind of site you have, directories are a relevant and a sure shot way of increasing the number of links to your website. Before you go ahead and use directory submission, just make sure the directory has a high page rank, and has been around for a while, don't rush into registering with the first directory that you can register with; and no matter how long DMOZ is taking to register your site, never underestimate the importance of DMOZ in directory submission.

To conclude the first thing that must be mentioned here is that, it is virtually impossible to mention the ways in which webmasters and search engine optimizers are working out methods for link building, there are so many conservative and radical methods that one could write a separate book on link building alone (surprisingly there is no such book in the market). What can also be said is that link building like search engine optimization is a rapidly evolving process, and a link that might have worked in the past may not work now.


The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

Search Engine Marketing - Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality
customers will be directed your way.


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When people refer to SEO (search engine optimization), they almost always use it as a term to describe the unpaid, natural results of different search engines. However, at Web Traffic SEO we take the meaning of SEO many steps further. To Web Traffic SEO the description of SEO is not limited to what shows up in the "natural" search engine results. Search engine optimization includes numerous steps to achieve first page search engine rankings.

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Web Traffic SEO takes a huge interest in the success of your website. Unfortunately, when most businesses attempt to develop a website they ignore most of the key components to SEO (search engine optimization). We are available for search engine optimization or SEO consulting for our clients and enjoy this partnership. We love internet marketing, and you'll find our enthusiasm refreshing. Some clients want to be involved along the way; we welcome as much participation as you are comfortable with.

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SEO optimizes businesses internet marketing campaigns to achieve higher natural search rankings. We analyze how users search for your product or service. We recommend mission critical keyword combination and execute the necessary changes to position your website higher in natural search engine results. Are you visible on relevant keyword searches on the major search engines? An estimated 95% of all searches don't go beyond the first page of a search result. We can make you visible on the first page of your businesses relevant keyword searches in the geographical area you provide these services or products whether it is local, statewide or national. We have proven results that we can show you upon request.

Why SEO is so important

Search engine marketing is a very complex practice. Search engines change their algorithms, merge with each other, share content and develop new products. SEO is a changing market that needs constant attention or your website could lose its visibility and rankings. The good news is Web Traffic SEO manages this process for you. We oversee changes, do continual optimization tweaking of keywords, links, content and more. The good news is that we will manage all of this for you and more. Here are some of the SEO services we offer:

Content Optimization

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